Everyone Watches Women’s Sports™
Role: Head of Design / Art Direction
Graphic Design: Megan Poth and Tessa Hansen
Collaborating Artist: Kelly Anna
Type: Consumer Products, Brand Partnership, Campaign, Experiential
Client: Stanley 1913 × TOGETHXR
Year: 2026
Stanley 1913 and TOGETHXR launched a multi-year partnership celebrating the growth of women’s sports through limited-edition products, original artwork, and community-driven experiences. Built around TOGETHXR’s Everyone Watches Women’s Sports™ slogan, the collection paired Stanley’s signature drinkware with illustrations by London-based artist Kelly Anna. The partnership also funded Changing the Game, a grant program supporting permanent spaces for women’s sports fandom.
We set out to bring the energy of women’s basketball into an everyday product, and to build a campaign that extended well beyond the bottle. Across two 2026 drops, we developed promotional creative, athlete and influencer seeding, digital and social assets, and live experiences tied to March Madness and the WNBA Playoffs.
The goal: something fans could carry, celebrate, and experience together.
DROP 01: MARCH MADNESS
The partnership debuted during the 2026 women’s college basketball tournament with limited-edition 20oz and 40oz Stanley Quenchers in Tournament Black and Tournament White, featuring Kelly Anna’s illustrations alongside the Everyone Watches Women’s Sports™ slogan.
The Hydration Station at TOGETHXR House
During Final Four weekend in Phoenix, Stanley took over a dedicated space at TOGETHXR House. Fans could recharge with fruit-infused water and personalize their Quenchers at an on-site engraving station. We created the environmental graphics, signage, and promotional creative to integrate Stanley into the larger House experience.
DROP 02: WNBA PLAYOFFS
In September, a new collection debuted for the WNBA Playoffs: the Quencher ProTour, Vitalize Shaker Bottle, and Everyday Tumbler, in a new pattern illustrated by Kelly Anna with an all-around “camo” pattern.
To celebrate the second collection, the partnership extended into a VIP media event and WNBA Finals watch party at Babe's Sports Bar in Chicago with fans, media, and community members, along with on-site product customization. We supported the event with signage and promotional creative.
IMPACT: CHANGING THE GAME
Beyond the products, the partnership helped fund Changing the Game, supporting entrepreneurs building permanent homes for women’s sports fandom. Five businesses across the country each received a $20,000 grant to establish or expand a dedicated space for fans.
ART DIRECTION & DESIGN
As Head of Design, I oversaw TOGETHXR’s creative extensions of the partnership across digital and social promotion, product seeding, event signage and buildout. With Kelly Anna’s illustrations anchoring the collections, we built a campaign that started as a limited-edition Quencher to a full product campaign, balancing Stanley’s and TOGETHXR’s brand identities. We focused on the energy of women’s basketball and Everyone Watches Women’s Sports as the core messaging.
Two drops. One movement. A partnership designed to make an impact.