TOGETHXR HOUSE
Role: Head of Design
Type: Experiential, Brand Identity, Environmental Design, Brand Partnerships
Client: TOGETHXR
Locations: Phoenix Final Four + Chicago WNBA All-Star Weekend
Women’s sports never had a home base. So we built one. The biggest weekends on the calendar brought together athletes, fans, brands, media, and creators, but there was no central place designed for that community.
TOGETHXR House filled that gap. It was a free, open home base where fans, athletes, creators, and brands could share the same floor, bringing the culture of women's sports under one roof.
THE CONCEPT: A house built for women's sports.
We approached TOGETHXR House as a physical extension of the brand, where the energy, community, and visual world we'd built digitally could come to life IRL.
It had to work on several levels at once. It was an open destination for fans, a stage for athletes and original programming, a canvas for brand partners, a retail environment, and a content engine all weekend long.
Instead of an expo of disconnected sponsor booths, the whole experience was designed to feel like one House, with each partner owning a distinct room, moment, or experience.
FROM PHOENIX TO CHICAGO:
TOGETHXR House debuted during the 2026 Women's Final Four in Phoenix. Three months later, we brought the concept to Chicago for WNBA All-Star Weekend and significantly expanded its scale.
Phoenix proved it. Chicago scaled it.
FIFTEEN BRANDS. ONE HOUSE.
Each zone was ownable partner inventory that was branded, staffed, shoppable, and content-ready all weekend.
The Entrance Tunnel — Aveeno
A scent-led arrival experience with personalized tunnel videos and product sampling.The Merch Shop — DICK'S Sporting Goods
On-site retail anchored by Everyone Watches Women's Sports™ alongside exclusive co-branded drops.The Dream Closet — Barbie × Reebok
A life-size Barbie experience featuring unreleased product and the reveal of the Angel Reese doll.Courtside Crossover — Xfinity
A social lounge built around customization, photography, charging, and fan connection.The Styling Studio — Pinterest
Heat-press and airbrush customization that transformed EWWS™ tees into one-of-one pieces.The Social Club — Stanley 1913
Bocce, cocktails, and custom engraved tumblers.The Half Court — Suave + IX to Five
A playable indoor court hosting pick-up basketball and fan skills challenges.The Boost Bar — Peloton
The destination for a community run, coffee, and conversation.The Popsicle Stand — Paula's Choice
A playful cool-down moment pairing skincare discovery with summer treats
All-Star Weekend Collection
CONSUMER PRODUCTS - DSG Merch Shop
We created custom merch for Final Four and All-Star Weekend, sold on-site in the DSG Merch Shop and online. The Final Four drop featured three Phoenix-inspired tees. The All-Star collection debuted “Everyone Watches Women’s Basketball,” plus Chicago-inspired basketball artwork and a Stand on Business collab with the WNBPA.
PROGRAMMING
The House extended beyond the physical space with programming throughout All-Star Weekend.
Experiences ranged from live podcast tapings and athlete conversations to community runs, VIP dinners, parties, product launches, and fan competitions. Each was built with a brand partner as part of the larger House.
Highlights included:
Everyone Watches Women's Sports LIVE
The first live taping of TOGETHXR's flagship podcast at the Chicago Theatre.
Queens of the Court Panel — Aflac
A panel conversation with Coach Dawn Staley, Diana Taurasi, Raven Johnson, Kayla McBride, hosted by Ari Chambers.
Peloton Conversation
Coffee, juice, and conversation with your Peloton Instructors, Kirsten Ferguson and Jess Sims, joined by special guests, Monica McNutt and Ros Gold-Onwude.
Angel Reese Launch — Barbie × Reebok
A VIP product reveal inside TOGETHXR House with the children of the Boys and Girls Club Chicago.
Faces of the League Challenge — Suave + IX to Five
Fans were put to the test with skills challenges that play by a whole different set of rules.
Threads Dinner
An intimate invite-only dinner co-curated with Meta.
Unsupervised LIVE — Suave + IX to Five
A live taping with Sydney Colson and Theresa Plaisance before doors opened.
The Morning Run — Peloton
Started the day with a community run with Peloton Instructors, Kirsten Ferguson and Jess Sims.
Queens of the Court Party — Aflac
An invite-only party bringing athletes, media, and industry leaders together.
Together, the programming turned TOGETHXR House into more than a place to visit. It became a platform for content, conversation, commerce, and community.
ART DIRECTION
I led the creative direction and design team that turned TOGETHXR House into a cohesive physical brand experience, from the House identity and environmental design to partner activations, signage, merch, programming graphics, digital assets, and on-site touchpoints. The challenge was one visual world that could hold many brands without feeling fragmented.
We built a flexible design system that let each activation take on its own personality, with the House identity as the connective tissue.
The result felt unmistakably TOGETHXR while giving 15 brand partners room to show up authentically, and giving fans something new around every corner.
The Chicago House also generated earned coverage across outlets including Forbes, Sports Business Journal, Essence, USA Today, Glamour, Complex, and BizBash.