SURF GIRLS
Role: Graphic Design
Type: Original Content, Entertainment, Streaming, Social
Platforms: TOGETHXR / YouTube / Prime Video
Media Partners: Hello Sunshine / Prime Video / The Gnar Gnar Honeys
Series: Surf Girls Kaikaina · Surf Girls Hawai'i · Surf Girls International
Before Surf Girls Hawai'i became a Prime Video series, it began as an original TOGETHXR concept.
TOGETHXR piloted Surf Girls Kaikaina (“little sister”) as a YouTube series following the next generation of young women making their mark in surfing. Our team built the visual rollout, introducing the athletes and their world to TOGETHXR's audience.
The concept was later acquired and developed into two docuseries seasons on Prime Video, Surf Girls Hawai'i and Surf Girls International.
FROM PILOT TO PRIME VIDEO
One original series. A much bigger wave.
Surf Girls Hawai'i turned the original concept into a premium sports docuseries following up-and-coming Native Hawaiian women competing for a shot at professional surfing's World Tour. It covered their training, family lives, cultural heritage, and the pressure of elite competition.
That created a new challenge for us. How could we support a property that had grown from TOGETHXR's channels into a major streaming release while staying connected to the athletes and storytelling that made the original work?
THE ORIGINAL SERIES — SURF GIRLS KAIKAINA
For the YouTube pilot, our design team created the promotional graphics and social rollout.
The creative introduced a new generation of surfers and built a recognizable visual world for the show, balancing the beauty of Hawai'i with the intensity of the sport across series promos, athlete creative, episodic assets, and social storytelling.
TOGETHXR MAGAZINE
A dedicated spread in TOGETHXR's magazine brought Surf Girls Hawai'i to print, pairing series imagery with bold typography to introduce the athletes and connect the Prime Video release with TOGETHXR's editorial voice.
MEET THE SQUAD SOCIAL CAROUSEL
Athlete introductions helped fans get to know the women at the center of the series, including their personalities, backgrounds, and ambitions.
QUOTE GRAPHICS
Editorial quote treatments pulled memorable perspectives from the series into standalone social moments, extending the athletes' voices beyond the episodes themselves.
ATHLETE QUESTIONNAIRES
Inspired by playful personality quizzes, we created athlete profiles that gave fans a more personal introduction to the cast.
Handwritten answers and playful design elements revealed everything from personal favorites to surfing rituals, adding a nostalgic, personality-driven layer to the campaign.
PRESS GRAPHICS
Launch and episodic graphics drove awareness of the Prime Video release among TOGETHXR's audience.
Together, the system kept the athletes, not the marketing, at the center of the creative.
GOING GLOBAL — SURF GIRLS INTERNATIONAL
Surf Girls International took the franchise and its athlete storytelling beyond Hawai'i, proving that an original digital concept could grow into a multi-season streaming property without losing sight of the women at its center.
GRAPHIC DESIGN
I supported the design team across the evolution of Surf Girls, from the Kaikaina pilot rollout to promotional support for the Prime Video series. That meant translating long-form storytelling into platform-native creative, from athlete introductions and episodic promos to quote graphics.
The YouTube series needed us to build recognition for a new TOGETHXR property; the Prime Video release needed a system that complemented a larger streaming campaign while keeping TOGETHXR's editorial perspective.
Across both, the goal remained consistent: make the athletes and their stories the hero.