LA CHARGERS REBRAND
Role: Graphic Designer
Type: Brand Identity, Brand Guidelines, Print Collateral
Client: Los Angeles Chargers
Year: 2020
Ahead of the 2020 NFL season and the team's inaugural year at SoFi Stadium, the Los Angeles Chargers introduced a refreshed identity that honored the franchise's history while embracing a new era in Los Angeles. The updated Bolt, new logotypes, and iconic Powder Blue and Sunshine Gold palette brought a modern energy to the brand while preserving the visual equity fans had known for decades.
The challenge was fully updating the refreshed identity across every medium, from the field and stadium to the front office. The design approach emphasized simplicity, consistency, and flexibility, allowing the team's recognizable visual elements to remain the focus across applications.
BRAND GUIDE
I designed the comprehensive 23-page brand guide, establishing clear standards for logo usage, typography, color, and brand applications. The guide provided a foundation for maintaining consistency as the refreshed identity was introduced across the organization.
BRAND COLLATERAL
I also redesigned the team's corporate stationery and print collateral, including business cards, letterhead, envelopes, presentation folders, notebooks, notecards, notepads, and lanyards. Each piece translated the refreshed identity into everyday applications, creating a consistent brand experience for the front office.
