Role: Art Director
Type: Brand Identity, Web, Social
Client: Sue Bird + Megan Rapinoe
Created in partnership with: TOGETHXR
Founded by Sue Bird and Megan Rapinoe, A Touch More is a production company for stories that move culture forward, bringing more understanding, connection, entertainment, and conversation to media. The name comes from the podcast they started during COVID to bring some light to a very dark time.
Our job was to build the brand from the ground up. It needed to feel purpose-driven but not institutional, elevated but still human, and flexible enough for stories across entertainment, culture, identity, and activism.
STORIES YOU CAN FEEL
Inspired by the name, the identity explores touch, both physical and emotional. A refined editorial foundation is disrupted by tactile details, with fingerprint patterns for individuality and connection, ripped paper and analog textures for physicality, and hand-drawn arrows that nod to sports playbooks and the founders' athletic roots.
The system is built around contrast: Editorial + Tactile · Refined + Human · Digital + Analog · Minimal + Expressive.
The result is a brand designed not only to be seen, but to feel like something.
PURPOSE DRIVEN
Made for everybody. At its core, A Touch More amplifies stories and perspectives that can shift culture and create connection.
“A Touch More is a manifestation of our values, and our desire to bring to the surface stories of those who shape and move culture forward.”
THE IDENTITY
The wordmark uses Love by VJ-Type, pairing dramatic counterforms with delicate stems to give the brand an elegant, editorial presence. Around it, fingerprint lines, ripped edges, handwritten marks, layered imagery, and moments of bright gradient color create a flexible visual language rooted in touch, individuality, and human connection.
The references to sport remain intentionally subtle. A Touch More was connected to Sue and Megan's point of view without being defined solely by their identities as athletes.
BRAND PHOTOGRAPHY
For the launch, we worked with photographer Raven B. Varona. The concept centered on tearing up old scripts and rewriting outdated media narratives. Drawing on the polished corporate world of traditional media and Mad Men-era offices, we set Sue and Megan’s modern perspective against that old setting, challenging who gets to shape stories and how they’re told.
The imagery became a foundation of the identity, used across the website, social channels, launch campaign, and Sue and Megan’s personal branding.
DIGITAL + SOCIAL
We translated the identity into a complete digital ecosystem spanning the A Touch More website, brand launch, and ongoing social toolkit. Editorial typography and layouts created structure, while tactile textures and expressive details brought a touch more warmth and personality to digital environments.
THE TEAM
Founders: Sue Bird + Megan Rapinoe
A Touch More Team: Jessica Clarendon
Art Direction: Hayley Lane
Graphic Design, Strategy, Creative: Steph Medeiros
Photography: Raven B. Varona
Web Design: Wildes District
Motion Graphics: Fiona Mares