CONCEPT

DIVE IN
- A “fathom” is a unit of measurement below the sea
- The bar itself is located below Pegasus Pizza
- Fathoms is the epitome of a dive bar.

FATHOMS BAR

Fathoms is unique — it's quirky and so are its bartenders.
Not only is it local, it easily has the best deals of any bar
on campus.  It should be the first stop in the University
of Oregon bar crawl culture routine.


LOGO REFRESH

 

LETTERHEAD

BUSINESS CARD        


DIRECT MAIL


LARGE PRINT ADS

 

SMALL PRINT ADS


TRANSIT AD

Sea creature illustrations in collaboration with Bryan Tietge